Facebook : Video
One of the biggest demands for our team was the need for video, which was widely seen as the most effective means of getting our story across. At the time our team had only two video producers, one of which was fairly inexperienced and part time.
We set about building a practice and defining what kinds of video we needed so that our partner’s ideas could come to life in the most impactful way possible. We did everything from case studies to advertising to a stunning installation on a 200-foot-long LED wall. Our work spanned emotional storytelling to the fun and inspiring and everything in between.
Our success was not just in the team growth or in the range of work we were able to tackle, it was in the perception throughout the organization that we were known for doing strong, beautiful work. The most satisfying comments we would hear would be when someone would look at something and say, “Holy cow, we did that?”
